This is one of thw events we mossed last week. Lets see what the pressie says:
DORITOS ???BATTLE OF THE BOLD??? WINNING NEW FLAVOUR REVEALED
The Doritos?????Battle of the Bold??? A vs B campaign came to an epic finale last week.??
It all started mysteriously, grabbing consumers??attention as Doritos launched two new flavours ???Tomato Sizzler??? and ???Jalape??o??Poppers??? in a really engaging and creative way.??
Wrong! Standing out on shelf with two competing new flavours, SA consumers were invited to choose either the silver??pack??marked ???A??? or the gold pack marked ???B???.?? In an unheard of ???bold twist??? only one of the flavours??A:?????Tomato Sizzler?????or B:?????Jalape??o??Poppers??? would remain on shelf after the competition closed.??
Doritos fans were invited to ???Defend their Flavour??? in a ???Battle of the Bold??? Social media competition.??Fans could complete??a variety of challenges each with allocated points. The ???boldest fan??? could win R20,000. Fans went all out to win points and defend their flavour. Some composed??songs, some??designed and??made Doritos outfits,??hosted house parties and??some fans??even got a Doritos Tattoo.??
The level of engagement from the Doritos audience on social media was unprecedented with Doritos fans even inventing their own Bold Challenges, bungee jumping in Soweto,??creating nail art, keyrings, necklaces and snowmen??in allegiance to their favourite flavour!??
The venue for the big reveal in this trend setting campaign was a dark and edgily??glamorous??boxing gym in Sandton, a suitably gladiatorial setting for the final showdown.??Doritos Nacho???s, crumbed sushi and Jalape??o Popper flavoured gourmet??Ice Cream was served??on arrival, further showing the versatility of Doritos as a tasty corn snack.
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